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Good banner ad design is a critical component of a successful online advertising campaign. However, with so many users experiencing ‘banner blindness’ it is harder than ever to get your banner ad noticed. The best banner ad designs include the following best practices: a clear, well written message or hook; a simple yet bold design,…

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The goal of the copy and design of a landing page is to get the prospect to take your desired action.